People & decisions
Founder, first users, and the person deciding whether evidence supports the next investment.
Software for startups.
Founders need a working test of demand without turning the first release into a full roadmap.
Discuss the workflow ↗Connect the handoffs.
- Hypothesis
- core user journey
- first product
- evidence
- next decision
Each handoff needs an owner, a reliable record, and a path for the case that does not fit the usual sequence.
Map the parts software must respect.
Records that matter
User problem, hypothesis, core journey, release scope, feedback, and observed usage.
Exceptions to map
Failed onboarding, unsupported use cases, manual assistance, and feedback that contradicts the initial idea.
One workflow, end to end.
Choose the handoff that creates the most friction. Trace it from intake to completion, including the records people rely on and the exceptions they resolve manually.
Agree the review point
Define who will use the first slice, what completion means, and what evidence will tell us whether it helps. Review that before extending the system.
Bring the current reality
A form, spreadsheet, example record, or walkthrough of a difficult case is a useful starting point.
START WITH THE CONTEXT
Show us where work gets stuck.
Bring the existing records and one difficult handoff. We can define a bounded analysis before implementation.
Show the workflow ↗